Know About Off-Page SEO – Complete Guide to Off-Page SEO

December 15, 2021

SEO

Introduction to Off-Page SEO

SEO performed from sources other than your site Off-page SEO is all about building links to your site, increasing your site brand awareness on social media. There is an algorithm for this is known as Page Rank.

Page rank

A Site’s Authority is no longer tracked by its Page Rank
Graining Authority through off site SEO efforts is similar
An algorithm that analyzed web links to determine the relative importance of website
when a website links to another website, it is counted as a vote

- links / votes increase a site’s Page Rank
- could influence the search engineers

Page Rank Measurement

Value based on the amount & quality of links
Scored between 0-10
Higher Page Rank Sites on their ranking to your site
Passing of rank was known as “link juice”

Page Rank history

Rankings use to be public knowledge
Free page rank tools were available
Toolbar Page Rank wasn’t updated regularly
Google had private, frequently updated page rank scores
Page Rank doesn’t have value now

Ranking Factors

We can only assume a page’s authority
Google’s current ranking factors are unknown
Incoming link are still valuable ranking factors

Importance of links

Importance of links has slightly declined
This metric was easily manipulated
link quality is now critically judged
low qualities link can result in penalties
Off Site SEO requires creativity & patience

Metrics

Well regarded metrics are still available
Moz Metric is the most referred off site metric

Earning natural links

links should be earned naturally
Earn links that appear natural
provide great user experience & content
A form of outreach is necessary

Google’s Algorithm

Improved on weeding out poor quality links

Main link judging factors

Amount of links your website has
Quality of the links
Relevance of the links to your
Placement of links

- Footer & sidebar links are less valuable
- Not automatically considered bad links
- Place a “no follow” code on those links

Free website themes place links back to creator’s site
Tons of irrelevant links pointed back to them
will look at your profile & link history
Best type of link is surrounded by text
Anchor text of a link is important

- Clickable text of linkle
- Good keywords in anchor text
- Keyword rich anchor text is unnatural

Google will look for reciprocal links

Link Disavow Tool

Allow users to discount poor quality links
located in the Google Search Console
links you don’t want in your back link profile

Social media Benefits

Correlation among social media & higher ranking

- Correlation never means causation

Indirect influence on SEO by engaging your user base
Can Increase online brand visibility
Improve reputation

Social media importance

Takes time to build an audience
Useful for SEO & marketing efforts
Make social media PART of strategy ASAP

Optimization

Optimize social media profiles
Increases social media visibility in web searches

Pinterest SEO

It offers great SEO opportunities
Can rank highly for related searches
Can offer value to your business
Ranks well for long tail niche keywords
Optimize Pinterest boards to draw visitors to your site
Boards with many followers rank better in searches
Develop a following with good Engagement

Conclusion

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.

Marketing match is the best digital marketing agency in Jaipur and Social Media Marketing Agency in Jaipur, We work with a great dedication in ranking your page higher with off page and on-page SEO or search engine optimization.

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