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Top 5 SEO Tools to Do Competitor Research

By Nishant
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Top 5 SEO Tools to Do Competitor Research

In today’s era, competition has increased significantly. You can see this in the digital marketing field, where many companies offer the same services. For this reason, I will tell you for Top 5 SEO Tools to Do Competitor Research You stand out and attract your audience during these times; you must use original concepts and tactics. But how will you know what others are doing and what you should do in this competitive world? This is where SEO competitive analysis comes in handy. They give you information about other businesses in digital marketing. In it, we will explain the value of SEO competitor audits, the different SEO tools available for auditing, how to carry out the audit, things to think about when selecting these tools, and much more. So, let’s start!

Reasons To Spy on Your Competitors:

1. Get Inspired 

Your competitors can set examples of what works and what doesn’t on the internet. Accordingly, you can make changes to your content and avoid mistakes. Also, conducting an audit of a competitor can help you learn more and get motivated.

2. Discover Strategies 

Competitor websites include a wealth of knowledge. Their techniques may be used with yours to create a more effective strategy. In this manner, you may achieve a significant advancement in your branding and marketing Strategy.

3. Identify Content Gaps and Other Shortcomings 

By conducting an SEO competitive analysis, you can identify what others are doing and do even better to rank higher. In this way, you can understand marketing trends, trending keywords, content gaps, and other limitations to improve your site for better results.

4. Know Where You Stand 

Only a detailed SEO competitive analysis can help you understand your position compared to others in your industry. When You will know where you stand and how to improve your site.

Read also Best WordPress Plugin for SEO Optimization (Free SEO Plugin)

How to Do Competitor Analysis?

Step 1 – Identify Your Competitors 

Use any niche SEO competitive analysis tool or hire SEO competitor analysis services to identify competitors. All these services also help you conduct the audit and analyze local SEO competition and strategies.

Step 2 – Find Keywords and Content Gap 

Even if your keyword and content strategy is top-notch, understanding these gaps can change your game for the better. So, you will get more creative ideas.

Step 3 – Understand Their Strengths and Weaknesses 

A key aspect of a competitor audit is understanding your competitors inside-out. Nothing else can do what SEO analysis does for you.

Step 4 – Analyze Your Competitors’ PPC Ads 

Understanding which keywords your competitors use for PPC ads can help you improve your strategy.

Step 5 – Identify Their Backlinks 

According to Google Ranking Factors, the more links you have, the higher you may rank. To copy their strategy and increase the number of links pointing to your website, you need to determine the sources of their backlinks.

Top 5 SEO Tools to Do Competitor Research

#1 Semrush 

Top 5 SEO Tools to Do Competitor Research #Semrush 

Semrush is an all-in-one tool for SEO analysis. The tips on each button and link make it extremely easy to use. When you can perform organic research, identify keyword gaps, conduct keyword overviews, understand backlink analytics, position tracking, and more. In just a few clicks, this tool helps you in researching your SEO competitors and planning your next move.


Pricing – Their plans start from $129 per month, allowing you to check competitor ranks and conduct analysis for up to five projects.

#2 Ahrefs 

Top 5 SEO Tools to Do Competitor Research #2 Ahrefs 

With Ahrefs SERP checker, you can identify competitive backlinks, domain ratings, domain traffic, page traffic, and more. You can see which keywords your competitors are using for ads through the Ads position history chart, browse their historical data, compare changes between months or dates, and more.


Pricing – Ahrefs offers both paid and free versions. The free version is limited but good to start with if you are on a budget. The paid plans start from $99 per month and are suitable for small businesses and hobby pages.

#3 SpyFu 

Top 5 SEO Tools to Do Competitor Research #3 SpyFu 

This is a feature-rich SEO tool that offers details on the advertising tactics used by competitor websites. Users can look into competitor keywords, advertising efforts, and backlink profiles with it. With the help of SpyFu, customers may improve their SEO and advertising efforts by learning which keywords and PPC (Pay-Per-Click) tactics work best for their competitors and users can see how their competitors’ strategies have changed by using the historical data provided by this tool.


Pricing – If you are on a budget, this SEO competitive analysis tool is the best for you. It starts from just $39 per month. You can also use their trial, free version, to get started.

#4 MarketMuse 

Top 5 SEO Tools to Do Competitor Research #4 MarketMuse 

MarketMuse, an AI-powered content optimization tool, can help you produce relevant, high-quality material that will rank higher in search results. The tool uses information from the competitor’s website to assess a user’s content strategy for strengths and flaws.

This advises on how to enhance the quality of the content, and MarketMuse helps users assess how well their material fits the search query. This information on competitors’ content initiatives is offered, assisting clients in keeping a competitive edge.

Pricing – You can sign up for their 7-day free Standard Trial without giving your credit card details. After that, their standard plan starts from 9 per month.

#5 Serpstat 

Top 5 SEO Tools to Do Competitor Research Serpstat 

It is a comprehensive SEO platform with such websites for improvement and competitive research. This also provides such rank tracking, site audits, backlink analysis, and keyword research, the tool offers other features. Users can identify their competitors, analyze their top-performing keywords, and assess their backlink profiles. Through the use of Serpstat’s keyword research tool, customers can enhance their content strategy and find new chances.


Their Users can optimize their PPC campaigns (Pay-per-click) by using this platform’s insights into the advertising techniques of their competitors. It is a user-friendly interface and extensive feature set are intended to help businesses stand out from the competition in search engine results and improve their online exposure.


Pricing – This is another affordable SEO competitive analysis tool that starts from $45 per month.

What’s Next? 

Identifying competitors and conducting a detailed analysis is not something everyone can do.  In order to grasp these measures and put superior strategies into practice, you must be an expert.  While you handle your business, let us take care of the ranking and everything related.

The best SEO strategies can be provided by an SEO company. We are honored to help you and enhance your work. Such competitor analysis to SEO tactics, content gaps, backlink development, and more, we can handle it all. Get in touch with us right now to witness the outcomes for yourself!

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